Graded write ups of the tools sold in this category, naming the ones whose headline claims have no published method behind them.
Profound is the only widely sold AI visibility platform that also looks at what the crawlers did on your own server, which is the half of the problem everyone else ignores. It is also built for an organisation with a person whose job this is.
Most AI visibility tools sell you a share of voice number. Peec AI sells you the list of domains the models actually cited, which is the only output in this category you can turn into a task on Monday morning.
Otterly.ai does less than the enterprise platforms and that is mostly the point. For a B2B company with one marketer and no AI search baseline, doing less is the correct product decision.
Scrunch is the only product in this category whose core idea is that AI agents cannot read your site properly. It is right about the problem. The part worth arguing about is whether you should rent the fix.
Brand Radar is not the deepest AI visibility product on the market. It is the one sitting inside a suite half of this audience already pays for, and that changes the decision more than any feature comparison does.
Every paid tool in this category is sampling. Microsoft publishes the real thing for its own surfaces, at no cost, and almost nobody has switched it on because Bing is filed under rounding error.